NEO|SO is unique in the consortium world – our twin objectives are to provide meaningful value to our customers while driving profitable supplier revenue. We approach the development of each new program as an opportunity to partner with both our suppliers and our customers in the creation of a “best-of-breed” offering.

We work with our suppliers to:

• Reduce customer acquisition costs
• Provide incentives for optimal customer behavior
• Increase customer retention rates
• Capture market share and grow share each year
• Standardize public sector contracting, terms, and conditions
• Manage ongoing customer service requirements

NEO|SO has developed a series of proven methodologies to drive program participation upward over time. These techniques are adapted from the world of political campaign management and long-standing business practices. We have achieved demonstrated success by:

• Making it easy for public sector entities to use our contracts
• Pre-qualifying potential participants
• Working with suppliers to develop strategic communication plans
• Implementing multi-pronged marketing campaigns, which feature print collateral, digital communication, and personal interaction
• Targeting thought-leaders as early adopters, then leveraging early successes
• Providing consistent, high-quality customer service
• Introducing new programs to participants in other NEO|SO programs